New Logo Reflects the Evolution and Ethos of First Flight Solutions

 In Company News

Emerald Isle, N.C. (January 22, 2020) — First Flight Solutions announces the launch of a new logo as the company enters its twelfth year in business and a new era in its evolution. Founded in 2008, First Flight Solutions has grown from 0 to 81 employees and nearly 900 customers. Currently FFS manages over a billion dollars in logistics spend and has helped its customers save more than $587 million on small parcel and freight costs.

“As we settle into our second decade of being in business, both our company and our brand are evolving,” said First Flight Solutions Managing Partner Doug Starcke, “which makes this a perfect time to launch a new logo to symbolically mark this transition into the next phase of First Flight Solutions and to better reflect why we exist, what we believe in, and where we’re headed.”

The deep blue of the new logo, which has been dubbed “First Flight Blue,” matches the Emerald Isle-based company’s ocean-oriented lifestyle. It also perfectly represents the firm’s ethos, as the color blue signifies the qualities that First Flight Solutions embodies: trust, loyalty, dependability, logic, and security.

The biggest change from the old two-winged logo is the shape of the new design. The box shape was deliberately chosen to echo the distinctive shape of the logo of First Flight Solutions’ parent company Transportation Impact.

“Although it connects us with TI, this logo tells a story that is uniquely our own,” said Vice President of Sales and Marketing Jamie Vogel. “The interlocking F and F represent the relationship we have with our customers and partners, while the S snaking through the middle represents what we offer to our customers and partners, namely a pathway to savings, solutions, and success.”

About First Flight Solutions

First Flight Solutions is a sister company to Transportation Impact and a 6-time Inc. 5000 honoree, as well as recipient of numerous other awards. FFS improves customers’ logistics operations through advanced TMS technology paired with an innovative “cost-based” negotiation strategy. Customers benefit from low small parcel and LTL rates, accurate invoice auditing, and optimized routing decisions on every shipment. The performance-based pricing model means customers only pay for actual savings realized. For more information, visit

Media contact:
Jillian Farrington
Transportation Impact
8921 Crew Drive
Emerald Isle, NC 28594

Recommended Posts